FATEH ALI MASU

🚀 Business Development Executive | ERP & Digital Transformation

Results-driven BDE with 1+ years of hands-on experience in lead generation, client acquisition, and ERP solution selling. Proven track record converting domestic & international clients via cold calling, demos, and strategic follow-ups across multiple software products.

Ahmedabad, Gujarat fatealimasu786@gmail.com +91 8128717595 linkedin.com/in/fateh-ali-masu
Global Reach
Domestic & International

📌 Professional Summary

Dynamic Business Development Executive with expertise in ERP, CRM, HRMS and multi-domain software solutions. Skilled in handling B2B & B2C sales, international client handling, and full sales cycle from lead generation to deal closure. Combines technical background (MCA) with strategic sales to drive revenue growth.

✅ Proven ability to deliver impactful ERP demos, requirement analysis, and long-term account management. Adept at Upwork, Freelancer, LinkedIn Sales Navigator, Apollo, cold calling, email campaigns, and WhatsApp follow-ups resulting in high-value conversions.

⚙️ Core Skills

Cold Calling & Email B2B/B2C Strategy Client Acquisition ERP/CRM Demos Lead Generation (IndiaMART, Justdial, Google) Upwork & Fiverr LinkedIn Sales Navigator Apollo/Lusha Negotiation & Closing Event-Based Lead Gen Follow-up & Conversion Optimization Telegram Community Prospecting

💼 Professional Experience

Emad Infotech®
April 2025 – Present
Business Development Executive (BDE)
  • Generated leads through cold calling, LinkedIn, Upwork, IndiaMART, and online platforms.
  • Handled end-to-end client communication (Domestic & International).
  • Conducted detailed requirement discussions to identify business needs, delivered professional ERP demos explaining workflows & benefits.
  • Converted leads into clients through effective presentation & negotiation, participated in expos and business events for lead generation.
  • Built and maintained long-term client relationships, consistently exceeded monthly targets.
Freelance Business Consultant (Self-employed)
2022 – Present
BDE | Lead Generation & Client Acquisition Specialist
  • Worked with 15+ domestic & international clients across USA, UK, UAE, Australia, and India.
  • Executed cold calling campaigns, email outreach, WhatsApp marketing and strategic follow-ups resulting in 200+ qualified leads/quarter.
  • Delivered tailored demos for ERP, CRM, HRMS, NGO, Jewelry, School, Insurance, Healthcare, Baby Care Hospital, and GYM platforms.
  • Managed full sales cycle: Lead generation → follow-ups → product demo → negotiation → closing the deal → post-sales support.
  • Achieved 85% client retention through consistent follow-up and value-driven presentations. Closed high-value deals across multiple products.
CMARIX TECHNOLABS
Dec 2022 – March 2025
Senior iOS Developer & Technical Sales Support
  • Leveraged technical background to assist pre-sales teams with product demos and requirement analysis for healthcare and insurance modules.
  • Collaborated with cross-functional teams to customize demos, improving client engagement and technical credibility.
  • Enhanced conversion by offering technical walkthroughs, bridging development and business needs.
HYPERLINK INFOSYSTEM
Jun 2021 – Dec 2022
Software Engineer / iOS Developer Intern
  • Developed foundational technical skills and contributed to client projects, understanding software lifecycle and requirement gathering.
BDE Process Mastery: Cold calling, email & WhatsApp campaigns, lead generation (IndiaMART, Justdial, Google, Upwork, Fiverr), LinkedIn Sales Navigator, Apollo/Lusha data mining, follow-up optimization, and closing demos for ERP/CRM/HRMS.
Products & Solutions I've Sold / Demonstrated
ERP
CRM
HRMS
NGO Management
Jewelry ERP
Gym Management
School & College ERP
Insurance Platform
Healthcare / Hospital
Baby Care & Maternity
Business Analytics
Inventory Management

🌍 Industries Covered: Manufacturing, Healthcare, Jewelry Retail, Education (K12 & Colleges), Fitness, Insurance, Non-profits, Hospitality, Baby care hospitals, and more. Skilled in end-to-end requirement analysis and demo personalization.

🏆 Key Achievements & Impact

1000+
Leads Generated
Cold call, LinkedIn, Upwork
50+
ERP Demos Delivered
With 70% closure rate
25+
International Clients
USA, UK, UAE, Canada
85%
Retention Rate
Follow-up excellence

📞 Full-Cycle Sales Process: Cold Call ➝ Demo ➝ Close

Cold Calling

Daily outreach to CXOs & decision makers, qualifying pain points for ERP/CRM/HRMS.

Email & WhatsApp

Personalized drip campaigns + WhatsApp follow-ups, nurturing from IndiaMart/Justdial leads.

Live Demo

Tailored demos for Jewelry, School, Healthcare, Gym, ERP solutions → high engagement.

Closing & Follow-up

Strategic negotiation, contract closure & long-term account management.

Proven freelance & corporate experience: Acquired clients from Upwork, Fiverr, and networking events. Demonstrated expertise in both domestic (India) and international markets with consistent follow-up sequences that drive conversions.

🎓 Education

Master of Computer Applications (MCA)
HNGU University – Relevant coursework: Process Design, Project Management & ERP Systems

Bachelor of Computer Applications (BCA)
HNGU University – Relevant coursework: Process Design and Project Management

🌐 Languages

EnglishHindiGujarati

💡 Hobbies & Interests

📚 Book Reading 🔍 Exploring New Technologies 🤝 Networking & Connections ⚽ Sports & Team Activities 🎬 Movies & Travel
Contact Me